Clever Interactive Ads for iPad [Video]
Even though there’s no iAd program for the iPad yet (remember, it requires iOS 4), agencies are struggling to find the best way for their clients to showcase products on the tablet. And with its...
View ArticleAdvertising Age: Apple “Marketer of the Decade”
Advertising Age announced earlier today that it has named Apple “Marketer of the Decade”, a prestigious award to a company that ”influences business models across all media and creates exceptionally...
View ArticleBackflip Studios Making Half A Million Dollars Per Month With In-Game Ads
So much for in-app advertising being a non-sustainable business mode. Backflip Studios, developers of the popular Paper Toss and Ninjump games for iPhone, is making half a million dollars per month...
View ArticleGoogle Goggles for iPhone Gains Ad Recognition and…Sudoku
Earlier today, the Google mobile team announced an update to their official Goggles application for Android and the Goggles component in the Google Mobile App for iPhone. While Android users get...
View ArticleApp Is 2010′s Word Of The Year
The American Dialect Society has chosen “app” as 2010′s word of the year, which isn’t surprising considering the media’s focus on all things “apps.” Apple took the phrase and injected it straight into...
View ArticleVerizon Now Accounts for 12% Of US iPhones
According to mobile ad firm Chitika, the Verizon iPhone now accounts for nearly 12%, or 1/8th, of iPhones sold in the United States. The number comes after weeks of measurements through a live tracker...
View ArticleAngry Birds HD Updated: 15 New Levels
Angry Birds HD Updated: 15 New Levels Just in time for the release of the iPad 2, Rovio updated (again) Angry Birds HD last night to include 15 new levels and continue “the adventures in the frontier...
View ArticleAmazon Advertises “iPhone 5″ on Google
The iPhone 5 hasn’t been announced yet — actually, no one knows if it’s even going to be called iPhone 5 — but apparently online retailer Amazon thought it was a good marketing strategy to buy ad...
View Article“Okay, I’ll Remind You”
A few minutes ago Apple uploaded two new iPhone 4S commercials on its website and official YouTube channel. The ads, as with previous iPhone 4S promotional videos, focus on Siri, and they might just be...
View ArticleApple’s iPhone TV Ads: The Complete Campaign
Apple’s iPhone TV Ads: The Complete Campaign Adweek created a complete collection of every iPhone ad campaign to date, starting with the 2007 commercial “Hello” (aired on the night of the Oscars)....
View ArticleApple Posts New Siri Ads Featuring John Malkovich
Following a series of “celebrity ads” for the iPhone 4S’ voice-based assistant released last month, Apple today posted two new Siri TV commercials featuring actor John Malkovich. The ads, titled “Joke”...
View ArticleApple Airs First iPhone 5 TV Ads: “Physics”, “Cheese”, “Thumb”– Plus “Ears”
Today, Apple aired the first official iPhone 5 commercials. Available both on YouTube and Apple’s website, the TV ads focus on some of the marquee features of the iPhone 5. “Physics” focuses on the...
View ArticleApple Airs New iPhone 5 Commercials: “Turkey” and “Orchestra”
Just in time for Thanksgiving, Apple aired two new iPhone 5 commercials today. Both commercials feature voiceover by Jeff Daniels as in the first run of iPhone 5 commercials aired after the device’s...
View ArticleApple Airs New iPad mini Commercial: I’ll Be Home
Just in time for Christmas, Apple has aired a new TV commercial for the iPad mini. Focused on FaceTime, the commercial shows a girl and her grandfather sharing a moment of holiday cheer with the girl...
View ArticleApple Airs New “Dream” Commercial For “Do Not Disturb”
Apple has today aired its first new commercial of 2013: called “Dream” it features the Williams sisters playing table tennis with the main character. As with the previous iPhone 5 ads, the commercial...
View Article→ There’s an Ad for That
A good take by Harry Marks on the differences between Apple and Samsung ads. You know where I stand. Towards the end, I especially liked this bit: It’s been rumored that iOS 7 is going to bring a...
View Article→ Vintage Apple Ads On YouTube
Husain Sumra: Old Apple commercials from the 1980s have been resurfacing on YouTube channel EveryAppleAds over the past few days, offering an extensive look at vintage Apple advertising that is...
View ArticleApple Debuts Six New Apple Watch Adverts
Apple yesterday debuted six new adverts for the Apple Watch. The new adverts are short 15 second pieces which highlight various features of the Apple Watch (from Apple Pay to audio messages to fitness...
View ArticleApple Posts New iPhone 6s Camera, Siri Commercials
Apple aired three new iPhone 6s ads today, showcasing the device's new Camera and Siri hands-free capabilities. The Siri ads are two brief videos that build upon Jamie Foxx's previous appearance in...
View ArticleApple Airs New ‘Ridiculously Powerful’ and ‘Hey Siri’ iPhone 6s Commercials
Apple shared two new iPhone 6s commercials last night, once again focusing on the more powerful hardware of this year's iPhone model and hands-free Siri activation via voice. In the first ad, titled...
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